Stories are the foundation of all brand messages and entertainment experiences, but in an age where attention spans are diminishing, it is becoming harder and harder to tell those stories and capture the time and attention of teens today.
While we know that teens are still engaging with powerful stories, how and where they consume them has transformed and changed. In this session led by Head of Wattpad Brand Partnerships, Chris Stefanyk, you’ll learn about teen engagement with story driven content and how inviting your audience to participate in your storytelling process will help create impactful branded narratives that entertain your fans in the truest sense.
About Chris Stefanyk:
As Head of Brand Partnerships at Wattpad, the global multiplatform entertainment company, Chris Stefanyk leads the strategy and execution of Wattpad’s Brand Solutions business. He and his team work closely with brands and agencies to harness the power of storytelling and build deep engagement with Wattpad’s Millennial and Gen Z consumers. Prior to Wattpad Chris has held roles at Torstar Digital, Zalora and Accenture. Chris is a proud graduate of the Richard Ivey School of Business at Western University.