Pinch Social

Your hosts for #SMWiTO, Pinch Social is Toronto’s premiere boutique social media, content and digital marketing agency working with clients in arts, entertainment, media, lifestyle, finance, tech and more.

We bring a social approach to all aspects of marketing and communications, and we’re passionate about what we do.

With over a decade of experience in online communications, digital marketing and social media, Michelle Pinchev founded Pinch Social in 2015 and has been helping organizations of all types and sizes #ReachPeople through strategic social media consulting, training, campaign execution and full service community management.

Visit www.pinchsocial.ca to learn more.

Michelle Pinchev

Executive Director, SMWi Toronto & Pinch Social


Elle Bulger

Director, SMWi Toronto & Pinch Social


Kristy Easton

Project Manager, Resonator Agency Inc.


Cameron Nursall

Producer, Resonator Agency Inc.


Yang Zeng

Developer, SMWi Toronto


Andreia McLean

Event Manager, SMWi Toronto


Mindi St. Amand

Social Media Coordinator, SMWi Toronto & Pinch Social


Rachel Traynor

Social Media Specialist, SMWi Toronto & Pinch Social