An Independent Social Media Week

Toronto’s Social Media Week (also known as SMWi), independently organized by Pinch Social, is part of a global network of SMW events.

The SMWi program provides community organizers around the world with the opportunity to host an independently organized event during one of the four editions of the Social Media Week conference.

Following last year’s successful return to Toronto, Social Media Week will return again to the city, this time in November along with cities around the world from Chicago to Kuwait.

Toronto’s Social Media Week is independently organized by Pinch Social Inc.a boutique social media agency under the leadership of Social Media Strategist Michelle Pinchev, along with a dedicated team of staff, partners, advisors and volunteers.

bln 1
About Social Media Week

Social Media Week is a leading worldwide conference that brings together thought leaders and practitioners to explore how social media and technology are changing business, society and culture around the world. SMW hosts conferences on six continents, including Europe, North America, South America, Africa, Australia and Asia.


With a passion for emerging technology, mobile and social media, Social Media Week attendees always strive to understand and share what’s next. Our audience is made up of:

  • C-Level executives
  • Mid-senior level marketing executives
  • Digitally focused enterprise professionals
  • Technology entrepreneurs and founders
  • Media and publishing executives
  • Bloggers and social media influencers

Represented businesses span many industries (e.g. finance, telecommunications, consumer goods and tech) and range from small and medium-sized to the world’s largest and most high profile brands.