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Nov 14 Tuesday

#TellAmericaItsGreat – Inside One of the Biggest Social Media Campaigns in Canadian History

10:30 am - 11:15 am
Hosted By Pinch Social

A small, scrappy new creative agency based in Toronto was looking south of the border for new clients. Meanwhile,  Americans (and people around the world) were gripped by a contentious U.S. presidential election. As the “race to the bottom” continued, The Garden responded with a fun and heartfelt campaign that made so much noise, it got the attention of some of the biggest media outlets around the world – and Jimmy Kimmel.


Shane Ogilvie, Co-Founder, Creative Director at The Garden

Shari Walczak, Co-Founder, Strategy Director at The Garden



About Shari Walczak: 

Shari is one of Canada’s most recognized brand strategy experts with over 20 years of professional experience at some of the most respected ad agencies in the country. With both a Masters of Science Degree in Creativity and Change Leadership from SUNY and an HBA from The Ivey Business School at Western University, Shari has built a reputation as a change agent and expert facilitator. Her guidance and leadership has helped some of Canada’s top brands unlock fresh opportunity by rethinking and reframing their overall purpose and strategy.

About Shane Ogilvie: 

Shane brings with him almost 20 years as a creative leader at some of the most well respected agencies in both Canada and the US. His creative work spans North America’s biggest brands including Capital One, Bell Canada, The Canadian Cancer Society, Coca Cola, Corona, Tabasco, Audi and Budweiser.
He brings a refreshingly strategic, grounded, and innovative approach to his work that has garnered awards and accolades both at home and around the world. Over the years, he has consistently ranked as one of Canada’s top Creative Directors and was recently been recognized on Adweek’s Creative 100 List as one of 10 global icons who are reinventing the industry.


November 14, 2017
10:30 am - 11:15 am
Event Category:


Pinch Social


Type of Pass
All Access


460 King St W
Toronto, Ontario M5V 1K7 Canada
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