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Nov 13 Monday

Unpacking the Impact of Influencers

10:00 am - 10:45 am
Hosted By Twitter Canada
Glenn Gould Studio

Join this lively discussion on the positive impact of influencers to extend reach, enhance engagement and drive impact for your integrated marketing campaigns.

Nearly 40% of surveyed Twitter users say they’ve made a purchase as a direct result of a Tweet from an influencer. That research also found that those who use Twitter trust creators nearly as much as their own friends.

Find out how influencers can drive ROI for your marketing campaigns by joining a panel discussion featuring a prominent Canadian influencer, a leading brand and a creative agency. Learn best practices and what works to ensure success with influencer marketing.


Melanie Reiffenstein, Rogers

Maia Kotlus-Gates, Niche

Laura Pearce, Twitter Canada

Stewart Reynolds, Brittlestar


About Laura Pearce:

Laura Pearce is the Head of Consumer Marketing for Twitter Canada. In her role, she is responsible for connecting Canadian consumers to what’s happening in the world via Twitter. She leads all marketing initiatives to consumers in Canada, from brand to campaign marketing, performance buying and marketing partnerships.

Prior to joining Twitter Canada, Laura held senior marketing and digital content roles with prominent media and publishing companies, including Blue Ant Media, AOL Canada, Canwest (now Postmedia) and Auto Trader. Laura is an active contributor to the Canadian Marketing Association, chairing and sitting on advisory boards of several conferences and as a judge and, most recently, a presenter at the annual CMA Awards.

Laura lives in Toronto and has 2 children. She has a degree in literature and enjoys reading and is an avid skier and runner.

About Stewart Reynolds

Hundreds of thousands of people watch Brittlestar’s videos every week.

His comedic and family-friendly but irreverent videos have been seen more than 400 MILLION times on various platforms.  His recent KFC video campaign was the most popular branded video content in the world on Facebook for the summer of 2017.

With a global fanbase, an invitation to the White House, speaking engagements all over North America, starring in the Dreamworks TV show ‘Kid vs Parent’ with his youngest son, collaborations with celebs such as The Property Brothers, and meet-and-greets at PlaylistLive, Brittlestar is living the social media celebrity dream… not bad for a Dad from the suburbs.

Brittlestar, or Stewart Reynolds (as his mom calls him when he’s in trouble), is the father of two teen boys, Owen and Gregor (both well-known creators online). These three guys, along with Brittlestar’s wife, Shannon (co-star of their successful The Morning Show Thing live stream on Facebook), have created viral videos for a variety of brands and organizations such as Disney, ESPN, Subway, CBC, Walmart, and others.



November 13, 2017
10:00 am - 10:45 am
Event Category:


Twitter Canada


Type of Pass
All Access, Single Day


Glenn Gould Studio
250 Front St W
Toronto, Ontario M5V 3G5 Canada
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