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Nov 14 Tuesday

Social Video Trends & Best Practices in 2017 and Beyond

1:00 pm - 1:45 pm
Hosted By Pinch Social

Hear from video gurus including family-friendly comedic content creator Brittlestar (Stewart Reynolds), YouTube star Savannah and Stuff’s Savannah Jones and Host/Mega-Influencer Lauren O’Neil. We’ll explore all that brands, marketers and creators need to know about what people are watching on social in 2017, and where video is going in 2018.

Moderated by Pinch Social’s lead strategist + SMW Toronto Executive Director, Michelle Pinchev.

Check back soon for additional speaker bios and details.


About Stewart Reynolds

Hundreds of thousands of people watch Brittlestar’s videos every week.

His comedic and family-friendly but irreverent videos have been seen more than 400 MILLION times on various platforms.  His recent KFC video campaign was the most popular branded video content in the world on Facebook for the summer of 2017.

With a global fanbase, an invitation to the White House, speaking engagements all over North America, starring in the Dreamworks TV show ‘Kid vs Parent’ with his youngest son, collaborations with celebs such as The Property Brothers, and meet-and-greets at PlaylistLive, Brittlestar is living the social media celebrity dream… not bad for a Dad from the suburbs.

Brittlestar, or Stewart Reynolds (as his mom calls him when he’s in trouble), is the father of two teen boys, Owen and Gregor (both well-known creators online). These three guys, along with Brittlestar’s wife, Shannon (co-star of their successful The Morning Show Thing live stream on Facebook), have created viral videos for a variety of brands and organizations such as Disney, ESPN, Subway, CBC, Walmart, and others.

About Lauren O’Neil

Lauren O’Neil is a journalist, TV host and internet personality based in Toronto. Best known for her smart coverage of digital culture and social media savvy, Lauren has built up an impressive number of followers online, both personally and professionally. As of 2017, she boasts approximately half-a-million subscribers across her Twitter, Instagram, Snapchat and YouTube accounts, and hundreds of millions more have read her work at CBCNews.ca or elsewhere around the web.

Lauren can also be recognized as a host of the MTV Canada series ‘Creeps,’ from running a popular blog, and from her previous work at The Toronto Star, MuchMusic, FLARE, Entrinsic, CosmoTV, Yahoo! Canada, and as the host of vitaminwater Canada’s YouTube channel.

A web publisher since the age of 13, Lauren has a deep knowledge of, and passion for, all things internet – past, present and future. She has been named one of Marketing Magazine’s top 30 under 30, is a Canadian Online Publishing Awards winner, a Shorty Awards nominating board member, and once went viral for creating a meme with her boyfriend (Google “Draking,” if you’re interested.) She also holds a Master of Arts degree in journalism from Western University and an honours degree in Communications with a minor in Computer Science from the University of Windsor.

When she isn’t working, you can find Lauren playing GTA V on her Xbox or sharing weird videos on Snapchat. She has a cat named Wiz Khatlifah and a crested gecko named Drizzy.

About Savannah Jones:

Having over 19 million video views, 200,000 youtube subscribers, and over 52 million minutes watched by viewers from around the globe, it is safe to say Savannah Jones is an online digital entrepreneur. Her first video for her channel Savannah And Stuff was filmed in her dorm room at the university St.Francis Xavier in Antigonish Nova Scotia.

Having recently relocated to Toronto in 2016, her world of opportunities have exploded through working with brands such as Telus, Best Buy, L’Oreal, SoftLips, Oxy SkinCare, and more. With an ambitious drive, Savannah released 37 videos over November and December of 2016 which resulted in one of her biggest growth periods of 36,000 new subscribers and 3.2 million views. Her passion for becoming her own boss and living an extraordinary life have been her motivators for success.


November 14, 2017
1:00 pm - 1:45 pm
Event Category:


Pinch Social


Type of Pass
All Access


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