Join our fireside chat as Dhanukshi Jayawickreme of Scotiabank and Dan Fricker of Shopify (formerly CBC and TELUS) discuss the evolution of Social Media within large scale corporate organizations. From team structures and job titles, to evolving ad budgets and data, learn how Social over the past decade has become increasingly more rooted in broader business strategies, moving from a once separate silo to an irrefutable resource across the company.
ABOUT DAN FRICKER
Dan Fricker is a Digital & Social Marketer, focused primarily on engaging online audiences, connecting people with content and brands. Currently managing Digital Marketing at CBC, instructing at UofT. Dan has a special interest in changes in digital media distribution and evolving business models.