For brands that get it right, social media has definitely improved the level of customer care they can provide. Not only do they solve issues quickly and efficiently, but they solidify the brand-customer relationship in a very public forum. For brands that get it wrong providing customer care via social media can be a disaster. (United Airlines, we’re looking at you. Right. At. You.).
So that’s today. But what about tomorrow? What will customer care on social media look like in 12-24 months, and what are brands doing to ensure they’re ready for the challenge?
Join us for a live taping of the popular podcast, “Pat Perdue’s Customer Experience Podcast”, where we talk with Social Media leaders from three organizations who a) know how to leverage social media to provide customer care while enhancing the brand-customer relationship, and b) who are actively planning for the future:
Margaret Tsuji from Rogers Telecommunications
Nicholas Petraglia from Scotiabank
Kevin Callahan from Twitter Canada
Your Moderator – Pat Perdue (Twitter: @patperdue)
About Pat Perdue:
Founder of Socialicity Media, Pat Perdue has been a leader in Social Media and brands for over 10 years, and currently works with organizations globally to craft messaging and communications across all media and platforms, including podcasts. Pat is host of the unimaginatively name, yet very popular podcast, “Pat Perdue’s Customer Experience Podcast,” which has approximately 11,000 downloads per episode, and has loyal followers in over 12 countries worldwide.
About Kevin Callahan:
Kevin Callahan is the Head of Business Development for Twitter Canada where he manages partnerships focused on user and revenue growth. Prior to joining Twitter, Kevin, was at Wattpad, where he worked as a Product Manager helping to grow the community from 1 million to 50 million users. Kevin is also an EIR at Ivey Business School.