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Nov 15 Wednesday

Sales & Marketing for SMBs – Speaker Series and Networking Event, hosted by Shopify

6:30 pm - 9:30 pm
Hosted By Shopify

Pre-Registration Recommended. 

This a special event hosted by Shopify in partnership with Social Media Week. All Access Pass Holders may attend provided they have registered in advance.

On the evening of November 15, we’re hosting an exclusive Social Media Week event for SMWTO attendees and local Shopify merchants interested in learning how to use social media to power their business. Listen to lightning talks about everything from social advertising to sales channels, and brand building to influencer marketing. A roundtable with all our experts will close out the speaker series, followed by a networking event complete with drinks and light snacks.
Look forward to seeing you on the 15th. RSVP soon! Space is limited.


6:30 – 7:00: Registration & Networking
7:00: Welcome with Dan Fricker, Head of Social @ Shopify
7:05 – 7:45: Social Media Lightning Talks (speaker lineup TBA)
7:45 – 8:00: Roundtable Q&A, hosted by Michelle Pinchev of SMWiTO
8:00 – 9:30: Networking Cocktail Hour

About Shopify:
At Shopify, we focus on making commerce better for everyone, so businesses can focus on what they do best: building and selling their products. Merchants use our platform to manage every aspect of their business — from products to orders to customers, selling online, in retail stores, and on the go. Learn more about our company at Shopify.ca/about.

Hosted by:

Dan Fricker, Head of Social Media at Shopify

About Dan Fricker:

Dan has worked in social media for nearly a decade, from the early rise of Facebook as an emerging marketing channel, to the ever-changing landscape of today. He is a marketer focused on engaging online audiences and connecting people with brands. Dan has developed strategies for some of Canada’s most influential companies, including CBC, TELUS and CTV. He’s currently leading the Social Media team at Shopify and teaching the class on Social Marketing Strategy at the University of Toronto.


Sunta Sem, Leading Growth at Pela Case, and Merchant in Residence at Demac Media
Zabrina Hossain, Product Manager, Channels at Shopify
David Schifman, Client Partner at Facebook

About Sunta Sem: 

An ever-curious, people-loving, pho-obsessed entrepreneur. Looking for all the ways to grow community-driven businesses.

About Zabrina Hossain: 

Zabrina spends her time between leading the Social Channels and Conversational Commerce team. Previously, Zabrina was at Snap and Bitstrips in Toronto and also spent time working on messaging applications in Amsterdam. You might catch her on her way to the latest product meet-up in Toronto while on her bright yellow bike.


November 15, 2017
6:30 pm - 9:30 pm
Event Category:




Type of Pass
All Access, Evening Pass


80 Spadina Ave.
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