Consumers now control when, where, and how they interact with brands — especially on social media — yet so many brand marketing and communications strategies still operate in a M-F, 8-5 mentality. In an always on world, where consumers are creating, consuming, and curating content 24/7, brands need to be there right along with them. In this presentation, David Beebe, presented by TICKR, will discuss the rapidly changing media and marketing landscape, how branded content and storytelling can win the hearts, minds and wallets of next gen consumers, and take you inside several social media brand command centers that he’s built for brands around the world.
About David Beebe:
Emmy-winning Producer + Brand Storyteller, declared by AdWeek as a “Branded Content Master Who Makes it OK to Love Marketing,” and named by Ad Age as a Top 40 “forward thinker, risk-taker, and rainmaker in marketing,” Emmy-award and Cannes Lions winner David Beebe, who founded and led the Disney/ABC Television Group Content Studio and Marriott Content Studio, and produced branded content for Grey’s Anatomy, Desperate Housewives, Ugly Betty, LOST, Scrubs and original series for Showtime, DIRECTV, Yahoo, and PBS is one of the entertainment and marketing industries most influential branded content producers, brand storytellers, advisors, and keynote speakers.