Podcast audiences continued to grow exponentially in 2017, with the number of people listening to podcasts more than doubling over the past decade. Along with an increasing number of listeners, the podcast medium has also captured the attention of brands and creators alike.
Companies have begun to invest significantly into audio, both as an advertising platform as well as a content marketing opportunity. Is it worth the investment? What demographics are tuning in to podcasts, and will these audiences continue to expand and grow?
In this panel, hear from accomplished creators and experts in branded podcasts as they share their experiences and take on the future of podcasts.
About Mark Macdonald:
For over four years, Mark Macdonald has led a team of content creators and marketers at Shopify to create customer-driven content that builds audience and drives growth. Overall, he leads content strategy and brand publishing efforts across all owned content marketing and education channels, including blogs, guides, podcasts, and courses. Shopify’s two podcasts, Shopify Masters and TGIM reach a combined audience of over 150k entrepreneurs each month.
About Dan Misener:
At Pacific Content, Dan Misener works with brands like Slack, Dell, Mozilla, and McAfee to create amazing audience-first podcast series. Dan also teaches audio production and podcasting at Ryerson University and the Munk School of Global Affairs at the University of Toronto. In his spare time, he produces the award-winning live event and podcast series “Grownups Read Things They Wrote as Kids.”
About Hannah Sung:
Hannah Sung is a video and podcast producer at the Globe and Mail. In 2016, she co-created and launched Colour Code, a podcast about race by the Globe and Mail, which hit #1 on Apple Podcasts and won Gold Digital Publishing Award for Best Podcast. She has previously been published in Flare, CBC, The Toronto Star and was a pop culture reporter at MuchMusic.