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Nov 15 Wednesday

The Struggle is Real: Workflow, Process & Collaboration in Social Media

9:00 am - 9:40 am
Hosted By HeyOrca

Growing competition from fast-moving tech startups is forcing brands and their agency partners to adopt the same agile methods championed by these new generations of companies. However, many organizations aren’t ready for this new way of working. As a result, they end up creating complicated workflows and confusing processes that hinder collaboration and kill team productivity. In this presentation, we’ll:

  • Explore how high-growth tech startups use collaboration to outmaneuver the competition
  • Highlight the most common challenges organizations face when it comes to collaboration
  • Share some of the tools commonly used to implement a collaboration workflow the right way

About Joe Teo, CEO at HeyOrca:

Joe Teo really can’t abide inefficiency.

During an internship, he recognized the bottlenecks in how agencies collaborate on social media and share content with clients using spreadsheets and screenshots. He knew there was a better way, which led him to found HeyOrca, a social media workflow and publishing solution for agencies, with fellow Memorial University grad Sahand Seifi.

Joe continues to be inspired by both the challenge and satisfaction of helping marketing teams around the world work smarter. In his spare time, he enjoys hiking the east coast trail in Newfoundland.


November 15, 2017
9:00 am - 9:40 am
Event Category:


Type of Pass
All Access


460 King St W
Toronto, Ontario M5V 1K7 Canada
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