McDonald’s Canada is sharing a case study on its recent National French Fry Day campaign devised to build brand love and engagement with Millennials and Gen Z using its World Famous Fries as the anchor. This case was created to showcase show how to build brand love, while meeting business objectives.
Join us for this informative lunch and learn – feel free to bring a lunch or enjoy some complimentary cheeseburgers and fries provided by McDonald’s Canada.
About Rashel Hariri:
Rashel is the Digital Social Media Manager for McDonald’s Canada and Marketing Magazine Top 30 Under 30. At McDonald’s, she is developing the strategic presence of the brand on social media. She is dedicated to elevating McDonald’s Canada’s social media footprint, and believes that deep social listening, testing, and measurement can contribute are essential for strategic planning and ROI. She has spent the past 8 years managing, innovating, and growing the social media presence for brands in banking, non-profit organizations, and quick service restaurants.