Podcasting seems to be everywhere in the media these days. But is it right for your organization? Where does it fit in the communications environment? In this fast-paced workshop, you’ll learn about the benefits of podcasting for marketing, PR, internal communications and more, with examples from the worlds of agencies, businesses and nonprofits. You’ll also get the 411 on how to get started with podcasting, from planning to production.
ABOUT DONNA PAPACOSTA
Donna Papacosta is the co-author of The Business of Podcasting, the author of The Podcast Scripting Book, and a professional podcaster since 2005. A former systems analyst and magazine journalist, Donna has been producing online content for more than two decades. Today she consults with clients throughout North America and teaches digital strategy and social media at the University of Toronto School of Continuing Studies. She frequently speaks at conferences and leads her own social media and content marketing workshops. Learn more at her website.