As we continue to grow, cultural values are integral to life at Uber. In marketing, it’s no different–they keep us in check. We let our core values influence our marketing efforts to celebrate cities, make magic happen and obsess over our customers.
ABOUT ERICA EDWARDS
Erica Edwards is a Marketing Manager at Uber Canada, responsible for brand management, content marketing and social media. With a global yet hyper-local focus, she’s helping build Uber’s brand and grow its presence in Toronto and Canada.
Always up for a new challenge, Erica has gained a range of experience across the marketing mix to lead integrated campaigns and drive real results.